Our Approach
UNDERSTAND, CREATE, ITERATE.
On its face, the idea of building your own XD capabilities can sometimes seem like a daunting task. This is why we combine the rigor of methodical, sequential processes with rapid, iterative, test-and-learn frameworks to get you headed in the right direction!
Understand
Immerse
Observe
Assess
Create
Dream
Strategize
Design
Iterate
Implement
Learn
Adjust
Our People
MEET XDGO!
MATTHEW DOTY
Founder,
Principal Consultant
Matthew Doty "crosses the streams" of his artistic roots, technical savvy, business acumen, and his fascination with human behavior to help organizations, teams, and individuals build Experience Design capabilities. His work with a broad variety of organizations (ranging from smaller operations to Fortune 500 companies) enables Matthew to gracefully plug a human-centered approach into virtually any organization or project.
JENNIFER DOTY
Co-Founder,
Research Advisor
Jennifer Doty is an Assistant Professor of youth development and prevention science at the University of Florida. Jen's research interests are built around the idea that parent-child relationships and technology are key leverage points for improving adolescent health and well-being. She also views the online environment as a potential outlet for the dissemination of parent-based prevention programming for families.
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