About | XDGO!

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WE'RE NOT YOUR TYPICAL AGENCY.

We aren't about "wowing" you and then walking away! No, we want to empower you with what it takes to embrace Human-Centered Design and wield it for yourself!

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Our Philosophy

HUMANS COME FIRST, PERIOD.

We place the needs, wants and expectations of people at the center of attention of everything we do. We apply the principles and techniques of Human-Centered Design to help you build XD capabilities so you can do the same for the people you serve.

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Our Approach

READY, AIM, FIRE, ADJUST, REPEAT.

On its face, the idea of building your own XD capabilities can sometimes seem like a daunting task. This is why we combine the rigor of methodical, sequential processes with rapid, iterative, test-and-learn frameworks to get you headed in the right direction!

Understand

Immerse

Observe

Assess

Create

Dream

Strategize

Design

Iterate

Implement

Learn

Adjust

Our People

MEET XDGO!

MATTHEW DOTY

Founder,

Principal Consultant

Matthew Doty "crosses the streams" of his artistic roots, technical savvy, business acumen, and his fascination with human behavior to help organizations, teams, and individuals build Experience Design capabilities. His work with a broad variety of organizations (ranging from smaller operations to Fortune 500 companies) enables Matthew to gracefully plug a human-centered approach into virtually any organization or project.

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JENNIFER DOTY

Co-Founder,

Research Advisor

Jennifer Doty is an Assistant Professor of youth development and prevention science at he University of Florida. Jen's research interests are built around the idea that parent-child relationships and technology are key leverage points for improving adolescent health and well-being. She also views the online environment as a potential outlet for the dissemination of parent-based prevention programming for families.

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